ROCK THE VOTE Teams With HOORRAY and ZEMOGA to Give Young Web Users A MILLION REASONS TO VOTE(.com)

NEW YORK, Oct. 2 /PRNewswire/ — “Give a Voice to Your Vote!” That’s
the rallying cry of A MILLION REASONS TO VOTE, a new initiative created by
ROCK THE VOTE in partnership with HOORRAY.com, an innovative photo sharing
and archiving website and the award-winning interactive agency ZEMOGA, INC.
The campaign is designed to energize political discussion and get young
people registered to vote in the weeks leading up to the November 4th
election. To support this effort, the three organizations have teamed up to
produce a revolutionary website, http://www.amillionreasonstovote.com, that
allows young voters to share their personal reasons for participating in
the democratic process.

The centerpiece of the site is the “Virtual Quilt,” a unique digital
artifact made up of thousands of “Patches” uploaded by users. Each “Patch”
represents the single voice of an individual voter. Thanks to HOORRAY’s
groundbreaking technology, young voters can upload a photo and then attach
a written and/or recorded audio message to the picture that explains their
reasons for voting in the coming election. Users are encouraged to share
their “Patch” with friends and family along with a message urging them to
register to vote, and add to the digital dialogue.

As a further incentive to participate in this unique effort, visitors
to the site will be offered a free custom-bound photo book that they can
create at Hoorray.com. The initiative’s ambitious goal is to have over a
million patches in the “Virtual Quilt” by the time the election is decided
on November 4th.

“A MILLION REASONS TO VOTE is our way of taking political discussion
out of the rarified realms of the pundits and putting it back in the hands
of the American public,” explained DJ Edgerton, CEO of ZEMOGA and creator
of the concept. “Our partnership with ROCK THE VOTE and HOORRAY allows the
application to reach out to millions of young Americans and encourage them
to make their voices heard. We believe that their individual stories are
incredibly compelling and they will inspire their peers to participate in
the electoral process.”

“Blogs and other social media have changed the shape of political
debate in this country,” observed Kim Rogers of ROCK THE VOTE. “A MILLION
REASONS TO VOTE will harness the power of HOORRAY’s features and give young
voters an exciting way to share their concerns and literally their voice,
with the rest of the electorate. Every person has their own unique reason
for voting and A MILLION REASONS TO VOTE will remind them just how
important it is for their voice to be heard and their vote to be counted,
and the first step to that end is registering to vote.”

The initiative is already picking up steam as several high-profile
voters, including Britney Murphy, li’l Romeo, and Kim Kardashian are
already adding their “Patches,” to the “Virtual Quilt.” “In this Web 2.0
world, we all have a chance to communicate our beliefs and show what we
stand for,” concluded Edgerton. “Britney and li’l Romeo realize that this
site is a chance for then to communicate directly with the American public,
without any filter or media spin. It’s our hope that millions of young
people will join their voices in a national dialogue by visiting
amillionreasonstovote.com and adding their patches today.”

About ROCK THE VOTE: ROCK THE VOTE’s mission is to engage and build the
political power of young people in order to achieve progressive change in
our country. ROCK THE VOTE uses music, popular culture and new technologies
to engage and incite young people to register and vote in every election.
And we give young people the tools to identify, learn about, and take
action on the issues that affect their lives, and leverage their power in
the political process. ROCK THE VOTE is creative, effective, and controlled
by nobody’s agenda but our own — we tell it like it is and pride ourselves
on being a trusted source for information on politics. We empower the 45
million young people in America who want to step up, claim their voice in
the political process, and change the way politics is done.
http://www.RockTheVote.com

About HOORRAY: HOORRAY.com was created to be the easiest photo sharing
site available and includes many innovative new features that make
printing, sharing and creating with photos better than any existing site.
International Masters Publishers, a worldwide leader in publishing and
marketing, created HOORRAY.com in response to extensive consumer research
showing that people want to connect with friends and family through living
photo stories. http://www.hoorray.com

About ZEMOGA: ZEMOGA is an award-winning digital agency that
specializes in the creation of meaningful and engaging interactive
experiences and applications. With offices in the US and Colombia, ZEMOGA
empowers customers with groundbreaking solutions through a model that
provides efficiencies at every level. ZEMOGA’s clients include ING, Yahoo!,
VIACOM, BERLITZ, A&E TELEVISION NETWORKS, NICKELODEON, SONY MUSIC, ANIMAL
PLANET, and MEN’S HEALTH. http://www.zemoga.com